Measure to Improve is a movement created to help organisations measure the experience of purpose. It places purpose at the centre of business operations and decision-making and aims to give employee the voice.

It was developed to drive a significant shift in the business paradigm, with purpose becoming a central part of how organisations operate. The aim is to support better purpose-led practices and wider social impact.

The movement arose after more than a decade of research between the DPMC Foundation, Corporate Excellence – Center for Reputation Leadership, and the Management by Missions and Corporate Purpose Chair of the UIC. That research helped shape the initiative’s focus on purpose measurement.

Measuring purpose can help organisations discover the hidden potential within their teams and ways of working. It also supports efforts to improve how purpose is experienced and put into practice.

Purpose Index is grounded in more than 15 years of academic research on organizational purpose, mission implementation, and the internalization of purpose by people within organizations.The research foundations include:Three Dimensions of Effective Mission ImplementationAssessing the Internalization of the MissionPurpose Implementation: Conceptualization and MeasurementThe 3D Index of PurposePurpose-driven Organizations: Management Ideas for a Better World