
Purpose Index
HOW DO WE MEASURE PURPOSE?
Companies give their employees a voice with three questions that form the Purpose Index, developed from over fifteen years of research on purpose measurement.
The way you measure is, in itself, a message.Using the Purpose Index to give people a voice strengthens credibility, internal trust, and a genuine commitment to purpose.
Q1
Management’s behavior is consistent with the PURPOSE / MISSION of the company.
Q2
The PURPOSE / MISSION of my company is aligned with my personal values.
Q3
My colleagues' behavior is consistent with the PURPOSE / MISSION of the company.
(*) The terms “purpose/mission” may be replaced by any of the following: “purpose”; “purpose and mission”; “mission”; “mission and values”; “mission and vision”; “mission, vision, and values”; “purpose and values”; “purpose, mission, and values.”
OPTION 1:
DO IT YOURSELF
Introduce the Purpose Index in your internal surveys
Taking the first step to measure purpose can feel challenging, but it is a valuable opportunity to understand where your organization stands. Join the movement and get the free guide to help you begin the process independently, with a clear and practical structure.
OPTION 2:
USE OUR PLATFORM
Get the Personalized Link of
Purpose Index Survey
The movement makes available to organizations, at no cost, an external, independent, and 100% anonymous platform. Our platform can be used across the entire organization (100% of employees) or specific groups (area, department, hierarchical level, geographic region, etc.), always with a minimum of 30 people to ensure anonymous and reliable results.

