
HOW DO WE MEASURE PURPOSE?
Companies survey their employees with three questions that form the Purpose Index, developed from over fifteen years of research on purpose measurement.
Purpose Index
Q1
Management’s behavior is consistent with the PURPOSE / MISSION of the company.
Q2
The PURPOSE / MISSION of my company is aligned with my personal values.
Q3
My colleagues' behavior is consistent with the PURPOSE / MISSION of the company.
(*) The terms “purpose/mission” may be replaced by any of the following: “purpose”; “purpose and mission”; “mission”; “mission and values”; “mission and vision”; “mission, vision, and values”; “purpose and values”; “purpose, mission, and values.”
HOW DOES IT WORK?
As part of our mission to foster the measurement of purpose by giving employees a voice, the movement makes available to organizations, at no cost, an external, independent, and 100% anonymous platform.
The measurement is flexible and can be applied by giving a voice to the entire organization (100% of employees) or by gathering input from specific groups (area, department, hierarchical level, geographic region, etc.) always with a minimum of 30 people to ensure anonymous and reliable results.

Give employees a voice through our 100% ANONYMOUS AND INDEPENDENT PLATFORM
Credible and total anonymity
Organizations never have access to individual data and only receive aggregated results, ensuring anonymity that is both real and clearly perceived.
Trust and psychological safety
By using an external platform, people feel protected and are more willing to express their genuine experience of purpose.
Contextualized benchmarking
Together with your results, you will receive a benchmarking comparison with organizations of similar size, sector, and region.

