Endorsements from International Experts

“Your purpose is your North Star.  Clarity of purpose allows you to shape a mission, define value creation, discern the implications for stakeholders, and execute decisions effectively.”​​

“People feel the need to contribute through their work to making the world a better place. This is what the Measure to Improve movement brings us. Will you join us?”​​

"Purpose can be quantified. Measure to Improve allows us to track our progress and share best practices."

“Measure to Improve helps us measure what truly matters to create a better future.”​​

“This research-backed tool reveals whether purpose exists beyond corporate jargon.”​​

“This is an important and imaginative initiative to identify the degree to which employees regard their companies’ purposes as authentic and aligned with their own values.”

“Purpose has to be declared, measured, compared, and continually improved. The mission of Measure to Improve supports this ideology.” 

“Purpose becomes real when employees are heard and values align with daily actions, strengthening trust and organizational integrity.”

​​​​​​​​​​​​​​​​​​​​​​​“Sharing a company’s sense of purpose is key to fostering belonging and cooperation. Measuring how that purpose is lived and shared helps strengthen that bond within the organization.”

​​​​​​​​​​​​​​​​​​​​​​​“The Measure to Improve movement captures the essence of what it means to promote faculty leadership and the importance of measuring its impact.”

“Your employees know better than anyone whether your company purpose is a catchy marketing phrase or the engine for your success. Ask them.” 

"Purpose drives long-term value only when it shapes decisions across the organization. Measuring whether employees experience that coherence is both a strategic imperative and a test of leadership credibility."

“This movement may well be one of the most salient initiatives aimed at orienting capitalism toward the common Good.”

​​​​​​​​​​​​​​​​​​​​​​​“This movement represents a golden opportunity to move purpose from rhetoric to reality — spreading the concept widely and turning it into a concrete tool for management and decision-making.”

“The Measure to Improve movement sets out an ambitious goal for companies: to embed purpose as a fundamental tool for aligning people and fostering genuine employee commitment.”

​​​​​​​​​​​​​​​​​​​​​​​“Mission and purpose give people in the organization clarity about what they are striving for in their daily work. Measure to Improve helps make this possible.”

​​​​​​​​​​​​​​​​​​​​​​​“We are pleased to support this compelling initiative that promotes a strong sense of purpose in the business world. We firmly believe that what gets measured can be better managed”

“The way this movement is helping companies measure purpose is a great gift to the business community.”​​

“Building on Carlos Rey’s foundational work in this area, this initiative provides vital metrics needed to assess the quality of an organization’s purpose.”

“I am delighted to see a project like this that is bringing empirical rigor to the study of organizational purpose. This evidence-based research will pave the way for researchers and practitioners to see the profound importance of purpose in helping organizations thrive.”

“This movement is critical to the well-being of every person and every organization.”

“Measuring purpose helps us to assess the extent to which the strategy reflects the corporate purpose and its alignment with people's individual purpose.”

​​​​​​​​​​​​​​​​​​​​​​​“Purpose is of central importance both to individuals, and to organizations. A movement devoted to the measurement of these issues is most welcome.”