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What moves us?

Updated: May 3



In the fast-paced landscape of the business world, it's easy to get lost in the pursuit of profits and performance metrics. Yet, beneath the surface, there lies a deeper current that drives us all: purpose


  • How deeply ingrained is this purpose in the fabric of your organization? 

  • How actively do your employees engage with and embody your corporate mission?

These questions lie at the heart of the Measure to Improve movement, a global, collaborative, and non-profit initiative that seeks to revolutionize the way businesses operate by placing purpose squarely at the forefront. It's not just about measuring purpose; it's about using that measurement to effect positive change, both within organizations and in society at large.


At the core of the movement is the belief that purpose should permeate every aspect of business, from strategic decision-making to daily operations. By measuring purpose at 360º, organizations gain a holistic understanding of how purpose manifests within their culture and how it influences employee engagement and behavior.


The movement empowers organizations to assess their purpose through a series of structured questions that evaluate alignment with personal values, management behavior, and colleague engagement. This comprehensive approach enables companies to identify areas for improvement and develop targeted action plans through the Purpose Improvement Roadmap (PIR). But the impact extends far beyond the confines of individual organizations. 


By participating in the Measure to Improve movement, businesses contribute to the creation of a society with a greater sense of purpose. It's a collective endeavor, fueled by the shared belief that purpose-driven organizations have the power to effect positive change on a global scale.


We believe that this rapidly evolving business landscape, success is no longer solely defined by financial metrics; it's about creating value that extends beyond the bottom line. By unlocking the power of purpose, organizations not only enhance their own performance but also contribute to the greater good of society.


Together, through the Measure to Improve movement, we can place purpose at the center of all business operations and decisions.


Join the Measure to Improve movement to create a society with a greater sense of purpose. 

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