Our Story
Measure to Improve was born after more than fifteen years of research on how to measure the experience of purpose within organizations. What began as an academic challenge is now a global movement that helps companies turn their purpose into action.
Who is behind the Measure to Improve movement?
The Measure to Improve movement emerged from a collaborative initiative led by the Chair in Management by Missions and Corporate Purpose, together with two pioneering foundations in purpose-driven organizational development: Corporate Excellence – Centre for Reputation Leadership and the DPMC Foundation. Drawing on years of expertise in purpose measurement, they launched this movement to make purpose assessment open to all—accessible, actionable, and transformative for organizations worldwide.
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